Is there really a Ritz-Carlton Residences near Flagler Beach, or is it in Hammock Dunes?

The development is the Ritz-Carlton Residences, Hammock Dunes, located at 197–201 Avenue De La Mer in Palm Coast, Flagler County, not in Flagler Beach proper, but within the same coastal stretch of Northeast Florida that buyers from St. Augustine and Jacksonville know well. The project consists of two oceanfront condominium towers with 128 units on approximately 6.8 acres, and both North Tower penthouses were reserved in June 2025 for roughly $20 million total, a new residential sales record for Flagler County. Completion is projected for 2027.

Key Takeaways

• The Ritz-Carlton Residences, Hammock Dunes is located in Palm Coast (Flagler County), not Flagler Beach, at 197–201 Avenue De La Mer within the Hammock Dunes master-planned oceanfront community.
• Both North Tower penthouses were reserved as of June 2025 for roughly $20 million total, according to Observer Local News, the highest residential sale in Flagler County history at that time.
• The project’s 128 units across two towers represent the final large-scale residential opportunity within the Hammock Dunes master plan, with completion expected in 2027.
• These are branded residences, not a hotel, owners get Ritz-Carlton service standards and amenities in a private, gated oceanfront community without transient hotel operations on-site.
• From St. Augustine, Hammock Dunes is roughly an hour’s drive south; from Jacksonville, approximately 90 minutes, making it a realistic second home or semi-primary residence for Northeast Florida buyers.

What exactly is the Ritz-Carlton Residences, Hammock Dunes, and how does it differ from a typical beachfront condo?

Let me clear something up first, because I get this question from clients regularly. There is no Ritz-Carlton hotel or residence tower sitting directly on Flagler Beach’s main street. The project that’s generating real buzz in this market is the Ritz-Carlton Residences, Hammock Dunes, inside the private, gated Hammock Dunes community in Palm Coast, Flagler County. It’s the same coastal corridor, but the distinction matters when you’re making a decision at this price point.

What sets this project apart from every other oceanfront condominium between St. Augustine and Daytona Beach is the combination of three things that rarely come together: a recognized luxury brand, a master-planned private community, and a genuinely limited unit count.

A branded residence is not a hotel room you own

Ritz-Carlton Residences are pure residential condominiums, not hotel units. As confirmed by reporting on the West Palm Beach project, these buildings operate with no hotel component, there are no transient guests, no check-in desks, no revolving lobby. What you do get is Ritz-Carlton service standards applied to private residential living: concierge, curated amenities, design specifications, and the kind of operational consistency that’s hard to find in a typical HOA-managed building.

That model is consistent across the brand’s Florida coastal portfolio. The Palm Beach Post has tracked the Ritz-Carlton branded residential expansion across Florida, West Palm Beach, Tampa’s Bayshore Boulevard, and now Flagler County, and the through-line is always the same: private ownership, hotel-caliber service, no hotel operations.

128 units on 6.8 oceanfront acres

Scale matters in luxury real estate, and this project is deliberately small. 128 units across two towers on approximately 6.8 acres of oceanfront land means a density level that’s simply not available in most of Florida’s coastal high-rise market. According to Observer Local News, this is described as the “final large-scale residential opportunity within the Hammock Dunes master plan”, meaning once it’s built, there’s nothing left to develop on that stretch.

That kind of scarcity is exactly what drives long-term value in branded oceanfront real estate. I walk my clients through this calculus carefully: when a project is genuinely the last of its kind in a specific location, the supply side of the equation is permanently capped.

The penthouse sales record tells you where this market is heading

As of June 2025, both penthouses in the North Tower had already been reserved for a combined total of roughly $20 million, which Observer Local News reported as the highest residential sale in Flagler County history. That number is worth sitting with. It signals that the ultra-luxury demand in this coastal submarket is real, active, and not waiting for the building to top out before committing.

For context, buyers in this segment are often comparing Hammock Dunes not just to other Northeast Florida properties but to branded residences in West Palm Beach and Miami, and choosing Flagler County specifically for the quieter coastal setting paired with brand-level service. That’s a meaningful shift in how this market is being positioned nationally.

Sources: Observer Local News, June 2025; Florida YIMBY, June 2026. Sale figures reflect the most recent reported data available.

What does Hammock Dunes offer that Flagler Beach itself doesn’t, and how do Jacksonville and St. Augustine buyers fit in?

This is the lifestyle question I find myself answering most often when clients from St. Johns County or Duval County start exploring this corridor. Flagler Beach and Hammock Dunes are geographically close, they share the same stretch of Flagler County coastline, but they offer fundamentally different living experiences.

Flagler Beach: small-town, walkable, laid-back

Flagler Beach proper is a low-key, authentic beach town. Surf culture, a fishing pier, local cafés, and a genuinely relaxed pace. If you’re thinking about what that lifestyle looks and feels like, I wrote a full guide to Retiring to Flagler Beach that covers the day-to-day reality of living there. It’s a compelling option for buyers who want beach life without the density of Jacksonville Beach or the formality of a gated community.

Hammock Dunes: private, gated, master-planned

Hammock Dunes is a different proposition entirely. It’s a private, gated oceanfront golf and beach community with club amenities and direct beach access, and the Ritz-Carlton Residences layer brand-level design standards and service on top of that existing infrastructure. You’re not giving up the Flagler County coast; you’re accessing it through a more controlled, curated environment.

Many buyers I work with in this segment end up using properties like this as second homes or seasonal residences, splitting time between Jacksonville or St. Augustine and a coastal retreat that essentially manages itself. The brand’s service model is a real operational advantage when you’re not there full-time, the building doesn’t require the same level of hands-on attention that a standalone oceanfront home would demand.

For buyers also evaluating branded luxury options further north, the Four Seasons Jacksonville Shipyards residences represent a different version of the same concept, urban waterfront rather than oceanfront, but the same logic of brand-backed ownership applies.

Drive times matter more than you’d think

From St. Augustine, Hammock Dunes is roughly an hour south on A1A or I-95. From Jacksonville, you’re looking at about 90 minutes. That’s a practical weekend-home distance for a lot of professionals and families based in St. Johns or Duval County, close enough to use regularly, far enough to feel like a real escape.

With completion projected for 2027, buyers who are serious about this project need to be thinking in multi-year phases right now. Reserving or contracting early, then planning for design selections, furnishings, and interim housing between now and occupancy. That planning process is exactly the kind of thing I help clients map out before they commit, because the timeline decisions upstream of closing have real downstream consequences.

If Flagler County’s coastal options interest you beyond the Ritz-Carlton project specifically, I’d also point you toward my post on how to Downsize in Flagler Beach Without Losing Luxury, it covers the broader market for buyers who want elevated coastal living at a different price point.

I’d invite you to read what my clients have to say about working with me on Google and Zillow, their experiences reflect exactly the kind of guidance I bring to decisions like this one.

Frequently Asked Questions

Are there really Ritz-Carlton Residences near Flagler Beach, or is it just Hammock Dunes in Palm Coast?

The project is officially the Ritz-Carlton Residences, Hammock Dunes, located in Palm Coast within Flagler County, not in Flagler Beach’s town limits. The two areas share the same coastal stretch and are closely associated in the broader market, which is why buyers often search for them together. The distinction matters for address, community rules, and HOA structure, so it’s worth confirming exactly which community and governing documents apply before making any commitment.

What makes the Ritz-Carlton Residences at Hammock Dunes different from other oceanfront condos between St. Augustine and Daytona?

Three things set it apart: the Ritz-Carlton brand’s service and design standards, a genuinely limited unit count (128 units across two towers on 6.8 oceanfront acres), and its position as the final large-scale residential opportunity within the Hammock Dunes master plan. Most oceanfront condos in this corridor don’t carry a hospitality brand’s operational standards, and very few sit within a private, gated community with golf and club amenities already in place. According to Observer Local News, the penthouse reservations alone set a new residential sales record for Flagler County.

If I live in Jacksonville, is Hammock Dunes practical as a second home?

Yes, the drive from Jacksonville is approximately 90 minutes, and from St. Augustine about an hour, which puts it well within practical weekend-home range for Northeast Florida buyers. Many buyers in this segment use Ritz-Carlton branded residences as seasonal or part-time residences, and the brand’s service model is specifically designed to make ownership low-maintenance when you’re not in residence. Your specific use case, how often you’d be there, whether you’d want any rental flexibility, is worth mapping out carefully before you commit, and that’s a conversation I’m glad to have.

Do Ritz-Carlton Residences at Hammock Dunes come with hotel-style services even though they aren’t a hotel?

Yes. As confirmed by Palm Beach Post reporting on the brand’s Florida projects, Ritz-Carlton Residences are pure residential condominiums with no hotel component, no transient guests, no check-in operations, but they are managed and operated to Ritz-Carlton hospitality standards. That means concierge services, curated amenities, and consistent service quality that a typical HOA-managed building simply doesn’t provide. Verify the specific service offerings and HOA structure for Hammock Dunes directly with the developer before contracting.

Will the Ritz-Carlton Residences Hammock Dunes be done by 2027, and what does that mean for my planning timeline?

Completion is projected for 2027 based on reporting from June 2025, which means buyers entering the project now are working with roughly a two-year runway to occupancy. That timeline affects everything from when you’d make design selections to how you’d handle interim housing if you’re planning a relocation. Construction milestones, groundbreaking, topping-out, interior build-out, each trigger different buyer decision points, and I help clients from St. Augustine and Jacksonville plan around those phases so nothing catches them off guard.

The bottom line on Ritz-Carlton Residences in Flagler County

The Ritz-Carlton Residences, Hammock Dunes represents a genuinely rare convergence: a recognized luxury brand, limited oceanfront inventory, a private master-planned setting, and a price ceiling that has already reset what’s possible in Flagler County real estate. For affluent buyers from Jacksonville and St. Augustine evaluating their options along the Northeast Florida coast, this project belongs in the conversation, but so does a clear-eyed look at the timeline, the HOA and CDD structure, and how this fits into your broader life and financial picture.

That’s exactly the kind of analysis I bring to every client conversation. If you’re ready to talk through whether this project, or any other coastal luxury option in this corridor, is the right fit for where you’re headed, reach out directly.

Schedule a consultation: danielle@daniellefraserrealestate.com | (904) 907-4559

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Equal Housing Opportunity. Danielle Fraser, Sales Associate | Florida Real Estate Commission (FREC). This article is general information only and does not constitute legal, tax, or financial advice, confirm your specific numbers and transaction details with your title company, tax advisor, or lender. All MLS data referenced reflects the most recently available reporting periods. Broker compensation is fully negotiable and not set by law.