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Pearl Square Jacksonville and What Urban Living Actually Looks Like in 2026
Pearl Square is Jacksonville’s first pedestrian-first, mixed-use district built around curbless streets, public plazas, and integrated residential and retail space. As of mid-2026, its first apartments and street-level commercial components are taking shape, and buyers considering the project need to understand what makes it different from Jacksonville’s established urban neighborhoods before they engage a developer’s…
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New Homes Cost Less Than Existing Homes in Northeast Florida
Right now, a newly built home typically costs about $40,000 less than an existing one. That’s not a typo, and it’s not a one-off deal in a single neighborhood. Builders across the country, including here in Northeast Florida, are cutting prices and stacking on incentives to keep their inventory moving, and that’s flipping the script…
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What Jacksonville Buyers and Investors Should Know About the EverBank Stadium District in 2026
Jacksonville’s EverBank Stadium ‘Stadium of the Future’ renovation is a $1.4 billion project anchoring a mixed-use Sports and Entertainment District on the city’s eastern downtown edge, scheduled for completion before the 2028 NFL season. The district carries genuine long-term upside for buyers and investors, but current 2026 market data show modest citywide appreciation rather than…
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Using Your 401(k) for a Down Payment in Northeast Florida
Yes, you can use funds from your 401(k) toward a home down payment — but it usually comes with an early withdrawal penalty and lost investment growth, so it’s worth exploring other paths first. A financial advisor can help you weigh the real cost before you touch your retirement savings. Here’s what to know before…
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Four Seasons Jacksonville Shipyards: New Luxury
The Four Seasons Hotel and Private Residences at Jacksonville Shipyards is rising on the Northbank of the St. Johns River, with substantial completion targeted by June 30, 2027. For second-home buyers and retirees, it represents a rare convergence of branded luxury, walkable riverfront living, and one of Florida’s most ambitious downtown revivals. Here’s what you…
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Brightline Extension: St. Augustine Commuters
Brightline holds passenger trackage rights along the Florida East Coast Railway corridor through Jacksonville and St. Augustine, and a $56.5M federally funded Cocoa station secured in August 2026 marks a meaningful precursor step. But as of today, no firm route, station plan, or opening date has been committed for Northeast Florida. Here’s what St. Augustine…
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Northeast Florida Sellers Are Cutting Prices for Buyers
If you’ve been scrolling listings in St. Johns County and closing the app the second you see the price, here’s some good news: sellers are cutting asking prices at some of the highest rates we’ve seen, and homes are listing lower than they have in years. That shift is opening up real opportunity for buyers…
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Worried About a Crash? NE Florida Housing Is Steady
No, a housing crash isn’t on the horizon. Home prices, mortgage rates, and inventory in St. Johns County have all settled into a steady, predictable pattern over the past few years — and that stability is exactly what makes this a good time to move forward with confidence. If you’ve been holding off on buying…
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Oceanfront Living in St. Johns County, FL
St. Johns County’s Atlantic coastline spans some of Northeast Florida’s most desirable oceanfront communities, from Ponte Vedra Beach’s luxury gated estates to Vilano Beach’s laid-back barrier-island character. But oceanfront ownership comes with real costs, flood insurance requirements, hurricane preparedness, and maintenance demands that inland buyers never face. Here’s what every buyer needs to understand before…
First Coast Report: a blog about real estate and coastal living.
